newline The impact of the latest technology is being experienced in everyday day-to-day business
newlineactivity as well as individual life. Recruitment is the process of attracting potential candidates
newlineto apply for vacant positions in an organization and is considered an important activity
newlineundertaken by the Human Resource Department of any organization. Building a competitive
newlineworkforce is the biggest challenge for the organization. The researcher used descriptive
newlineresearch methodology and purposive sampling techniques to study on e-recruitment a
newlinecompetitive strategy Talent Acquisition with special reference to IT Industry at Bengaluru.
newlineE-Recruitment is mainly used because its cost-effective and time-effective Majority of
newlinerespondents are using e-recruitment in the organisation. E-Recruitment is used in HRP,
newlineSourcing, Screening, and interviewing and on-boarding process of recruitment.
newlineRespondents use social media, own-sites, and professional sites for Talent Acquisition
newlineprocess. Social media recruitment is found to be more effective. LinkedIn is the most
newlinepreferred sourcing channel and effective. Social Media networking sites are more affordable
newlineand cost-effective. It also acts as a source of a quality workforce. It also supports in better
newlineunderstanding of Psychographics and global talented workforce with technical skills can be
newlinereached on Social Media. Social Networking Sites are more effective and efficient in
newlineaccomplishing recruitment objectives like workplace diversity and promoting employer
newlinebranding on social networking sites.

Guide(s): S Kamala Suganthi | Publisher: Belagavi | Handle: https://shodhganga.inflibnet.ac.in/handle/10603/715506

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